Who We Are
Natural Asilia Brand is a Tanzanian company proud to be part of the transformation of the haircare industry through natural ingredients, science, and the avoidance of harsh chemicals. Founded in 2019 in the city of Arusha, we believe in growing the beauty industry without compromising health.
We manufacture and sell chemical-free natural hair products designed to strengthen and nourish hair while celebrating the uniqueness of African textures and heritage. Beyond our products, we run two full-service beauty centers offering professional care for natural African hair.
The name “Asilia”, meaning “natural” or “authentic” in Swahili, reflects our philosophy: true beauty begins with self-acceptance and pride in one’s roots.
Our Mission
To grow and strengthen African natural hair through safe, herbal, and beneficial products and services — empowering individuals to embrace their identity, heritage, and confidence with pride as true Africans.
Our Vision
To become Africa’s leading institution in natural haircare, recognized for quality and expertise, while promoting and preserving African traditions in innovative, safe, and health-conscious ways. We aim to empower communities through sustainable environmental care, inclusive education, and economic opportunities for all.
Our Products
Our products are carefully made using natural ingredients such as shea butter, aloe vera, coconut oil, vitamin E, castor oil, rice water products, avocado, and baobab. Every formula is designed to nourish natural hair without altering its structure or compromising its health.
All products are safe for adults and children, dermatologically approved, and cruelty-free.
Our Services
Our Target Market
Meet Our Founders
Zablon Mgonja
Chief Executive Officer
Pretty Mgonja
Managing Director
Our Office Location
You can find our full-service beauty centers at the following locations:
Headquarters: 1st Floor, Usa Plaza, Leganga, Arusha, TanzaniaBranch: Asilia Gate, Nane Nane, Arusha, Tanzania